This degree program provides studies of e-business, market research, advertising and marketing communications, business-to-business marketing, project management, international business and advanced entrepreneurship. Students be well-prepared for careers in retailing, marketing management, market research, advertising and public relations in both public and private sector organizations. Co-operative education program is also available for students to gain paid, program-related work experience.

An optional co-operative education program is also available for students to gain paid, program-related work experience, which is an integral part of the student’s education.